The Hidden Ingredient of ALL Great Success Stories
Dear Success Seeker,
What is the number one predictor of success among aspiring entrepreneurs? There are many qualities and factors involved however I believe the one that trumps all others is the person's level of commitment to achieve their goal. In his classic book 'Think and Grow Rich' Napoleon Hill called it 'burning desire. I call it full commitment; 100% commitment; or going all-in.
Those who are most successful don't just want success. They are deeply determined and will do whatever it takes. Harv Eker was like that when I was his business coach. Since then I have coached a significant number of entrepreneurs, investors and self-employed business owners who literally have gone from rags to seven-figures in less than three years using our coaching program. All of them have had an intense focus on their business; in fact you might call it an obsession.
I had the importance of commitment reinforced last summer when I decided to take a class in improv comedy. The very first day our instructor made it clear. "Commit 100% to the role you are playing. If you put any attention at all on what the audience is thinking or whether you look stupid etc., you will crash and burn." Apply this principle to achieving your goals and it will serve you well.
Someone once told me that the reason Samurai warriors are so invincible is that they come to peace with their own death before entering a battle. This means they have no fear and are truly 'all-in' while their opponents are distracted and less effective because part of their attention is focused on self-preservation.
Here are 5 benefits of going 'all-in'
1) Decision-making becomes easy: Life is full of choices however when you are fully committed to a particular outcome making a decision is simple. You simply assess the options and take the action that moves you towards your goal. It is when you have conflicting priorities or your commitment is tentative that you struggle to decide what to do.
2) Obstacles don't stop you: There is a saying, "Obstacles are things that get in the way when you take your eye off the goal." When you are 100% committed obstacles don't stop you. Instead you find ways to turn the obstacles into opportunities. The obstacles energize and actually deepen your commitment thus increasing the liklihood that you will reach your goal. Not only that, but when you are fully committed you encounter fewer obstacles because others who are less resolved just let you have what you want or stay the heck out of your way!
3) Commitment shows you who you are: Being fully committed to achieving something engages and calls forth parts of you that are simply not evident day-to-day. You dig deep and get seemingly impossible results. In fact until you have experienced being 100% committed you have no idea what you are capable of. Go all-in for a goal and you will amaze yourself with what you can do.
4) Motivation is not an issue: Do you ever procrastinate or struggle with motivation? This is simply not an issue for a person who is fully committed. Here's an example. Think about a mother whose child screams unexpectedly in the middle of the night. Does she need to motivate herself to get up? Not likely! No matter how tired she is, any resistance she has is completely overwhelmed by the strength of her commitment to her child. It is never a burden to do what needs to be done to accomplish a goal you are deeply and passionately committed to achieving.
5) Being committed attracts people to your cause: Have you ever seen someone who was giving 100% to something and was struggling? If so, a part of you probably felt a desire to help them. The same dynamic will work for you. When you are fully, passionately committed to something and giving everything you have, you will attract people willing to offer support, assistance and resources.
Here are some tips for going 'all-in'
1) Don't hold anything back: It is the last 10 - 20% of commitment that makes all the difference. Working towards a goal or 'trying to' achieve it is nowhere near as effective as 'going for it'. Identify a goal you really want to achieve and evaluate where you are holding something back or playing safe. Then step on the gas!
2) Commit to the result: Most people commit to the process, to doing their best. No! Commit to achieve your exact desired goal in full - no compromises! That will force you to dig deeper and adjust your plan as you go.
3) Commitment is in the moment: You can't commit to what you will do tomorrow. The action you take right now is the only true demonstration of your commitment.
4) Commit to only one goal: Full commitment takes a lot of your energy and attention. Focus exclusively on achieving one goal that is more important to you than anything else.
5) No back doors: If you have a stepped-down plan B or alternative goal, your chances of achieving your primary goal diminish significantly.
It requires an extraordinary person to go all-in like this. That is why so few people do it. The price you pay is likely to be steep. But there is one tremendous benefit. When you commit 100% you will almost certainly achieve your goal and, in the process, you will become a person who achieves their goals!
Andrew Barber-Starkey, Master Certified Coach
Founder and President, ProCoach Success System
NOTE: A few days after writing this newsletter I watched a movie called "Rush" about a rivalry between two Formula One race car drivers. It is a true story and a brilliant movie. If you want an example of the concept of "full commitment" I would recommend that you watch it and pay attention to the character of Nikki Lauda.
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Andrew Barber-Starkey is a Master Certified Coach residing in Vancouver, Canada. His coaching program, the ProCoach Success System, is designed for entrepreneurs, small-business owners, self-employed and commissioned sales people who want to double their income while simultaneously doubling their time off within 3 years.
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